From: The Desk of Barry Goss

The other day, out of nowhere, one of my coaching clients blurted out:

“Hey, I think I want to be able to send out offers to a list of subscribers like you do…  can you help me with that too?”

You see, the reason he said “too” and the reason I said “out of nowhere” is because, like the proverbial “too many irons in the fire” brain, he really didn’t have a focused reason to ask it, as a) the question didn’t relate to what I was coaching him on and b) he didn’t understand what the purpose of a list is in the first place.

After asking him a few questions, it turned out he’s been carrying around this pretty head-shaking, comical belief that list-building means “marketing” and that marketing means “pitching.” (Ah, Joe, I dig ya, dude, for giving me the green light to rip on ya some).

“What makes you think that I, or anybody under our LWL umbrella for that matter, uses opt-in lists as the email version of an advertising and pitching channel?”

I heard the long pause… he knew he’d stepped into something he thought, somehow, someway, that he’d be able to tip-toe out of. So, Joe took a deep breath and preceded to continue what he started:

“Aaaaah, a-hemmm, well, I guess I was just assuming, since everybody else who sends me emails sends me offers, that you guys do too.”

This, unfortunately, is the typical advice given to current-day, green-around-the-ears affiliate markers and anybody else who just wants to “make money online.”

And, like I told Joe, I’ll say it here too:

When you equate an email to an eyeball, the same way that Dot Com’ers did in the ’90s, you end up missing the ‘secret distinction‘ that most newsletter PUBLISHERS “get.” It’s the adoption of some time-proven principles that can take you BEYOND just being a so-called marketer.

The person who labels himself a marketer (and “just” or “mainly” a marketer), more often than not sees an email (and a name) as a target. A hit-or-miss part of the equation that’s gotta be in place to make a sale. It’s not far removed from the “one night stand” mentality.

The person who doesn’t like labels, but just a business that serves — through value-added products or by delivering focused newsletter-style content that synergistically leads into unique, usable products — sees email as a relationship. An ongoing way to communicate his/her interest, experiences, and knowledge. It’s not far removed from wanting to ‘marry the reader’ into his/her world.

But, therein lies either the disservice or the magic.

I explained to my curious, ambitious coachee that this is often where marketing stops and publishing begins.  Many people attempt to bring a reader (a subscriber) into their world, either for all the wrong reasons — by not being upfront about why they are — or by not even delivering what the subscriber subscribed for in the first place.

Actually, Heather wrote a post about this distinction, as it relates to congruency and integrity.

But, I’m going to pass along some quick rules — ah, nah, more like guidelines — that Joe asked me to write up so he could better understand how to command attention, interest and desire with  readers:

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From: The Desk of Barry Goss

So, as promised a few days ago via my email broadcast (it’s linked here if you didn’t read it), I’m going to share with you how CAUSE MARKETING comes into play via social media.

First, it’s important to NOTE that my definition and description of “cause marketing” isn’t going to be the same as the standard, dry academic one you may be aware of:

“the type of marketing involving the cooperative efforts of a ‘for profit‘ business and a non-profit organization for mutual benefit.”

Nope… instead, what I’m talking about here is all about your REASON for communicating with one of your lists — your open statement of “here’s why this newsletter (or blog or list you’re asking people to join) exists.”

I can’t begin to tell you how many people online confuse “pitch marketing” with “endorsement teaching” (hell, sometimes I think some folks are trying to be the Billy Mays of Email).

Yeah, sure, I get it — I just made up the phrases above; yet, when you look at how the two words in “quotes” go together, you can begin to see the word play and WHY your readers  either run to OPEN your email or instantly CLOSE  it.

We’ve got some affiliates wondering WHY their conversions were LOW on our recent Interviewing Unwrapped promotion.

Yet, when I go to look at WHAT they’ve been saying to their readers in the recent past, and HOW they’ve been saying it, the commonalities between 4 to 5% sales conversions (which several affiliates achieved) and 1 to 2% conversions (which several affiliates achieved) are pretty clear.

The higher conversions come from lists where the writer, publisher, or marketer spends the majority of their time TEACHING WHAT THEY KNOW about a very narrow and niche-specific topic.

Let me ask you something:

If you create a landing page, or have an opt-in form on a blog, where the verbiage is all about how you’re going to teach “traffic techniques,” yet you pitch MORE THAN you teach, or you rarely give away your “traffic generation” knowledge, what d’ya think your subscribers are eventually going to do?

Uhmmm, let’s see: possibly wonder about your intentions, what your agenda is, and just who the hell you are?

Or, if you’re constantly pitching stuff that’s not really related to traffic-generation, what could be the ultimate backlash from the reader?

Let their fingers do the walking to the DELETE key?

Yup, probably.

Here’s the rub about all this:

I constantly see more and more UNFOCUSED pitches and canned endorsements about others’ products (including ours) — products that don’t sync up, resonate, or jive with the “marketer’s” list.

Whether it’s the need to be seen as one of the cool people who jumped on board a “buzz-filled” dated launch, or whether it’s just about fast cash, in the long run the shotgun strategy is going to do more harm to your business (hopefully that’s how you look at cultivating and nurturing a list of readers).

I do believe Dave Vallieres said it well when he said:

“A lot of online email newsletters are well nothing but sales machines — full of hype — or pure fiction. Here’s a fact: Of the 372 IM email newsletters I subscribe to, only 12 provide any kind of factual, un-biased advice or news about Internet marketing. I’m not making a judgment here, but those are the facts.”

And, of course, like Dave, I’m NOT slapping the verbal ruler at any LWL affiliate(s) in particular.

What I am saying, however, is this:

It doesn’t matter how spectacular, mediocre, or even bad a publisher’s sales page is (er, forget that — I know we need to present somebody with a proper offer and have compelling reasons to look at that offer); if you’re not open and clear with your list about what they should (and will) expect from you, it’s all a moot point.

If you’ve got a GENERAL “internet marketing” list and you’ve been explicit somewhere along the reader’s opt-in path about you being their advocate, their researcher, their investigator for QUALITY products… then, FIRE AWAY and strictly present them with offers.

Yet, do it with YOU behind the pitch. There’s a reason, by the way, I mentioned Billy Mays above.  He wasn’t the most-liked, most respected pitchman on T.V. just by chance.  He became famous and fabulously rich for one reason ONLY:

As his partner,  Anthony “Sully” Sullivan, said last night on the Discovery Channel’s tribute to Billy:

“He was the most authentic guy I know, only pitching products that he had a passion for. Everybody could see and feel how genuine he is on camera. It’s like he came alive in your living room.”

In other words, like Billy, if you are gonna “pitch” (sell your brains out), do it for all the RIGHT reasons — to serve your subscribers and customers by finding informational products that can make their life better, easier, happier, healthier, and more prosperous!

Now, as promised, here’s the excellent blog article about how someone with 2000 Twitter followers can be more powerful than a person with 25,000.

The article will give you two specific examples of how cause marketing (my version) endears YOU, your specific interest, hobby, or fascination, with readers who actually DO want to cheer you on and LOOK at you as their expert and advocate.

Talk soon… actually, I’ll talk to you tomorrow via a  QUICK video tour of some of our new “Affiliate Tools” associated with our product line-up.

LWL Worldwide Inc
Publisher, upcoming  ‘LWL Wealth Vault’ & ‘Renegade Money Guide’

* Amongst many other products that help
you think outside the box and live a
no-limit life.

By Barry Goss

I got this video from Bob Burg, who eloquently points out that providing value (to customers) does NOT equal being taken advantage of.

BELOW the video, the link will take you to, how shall I say… a much more direct and raw version of this topic and it’ll also give you some views on why your customers aren’t always right.

First, check out the hilarious video:

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Now [ time to be SERIOUS] —  if you’re a publisher, or someone who sells your own products, here’s a marketing lesson you need to listen to carefully…

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watch it via this page instead

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Get Your Launch Link by Logging In Here

Or

Want Your Link to By-Pass The Landing Page ?
( see video above )

LANDING PAGE:  http://www.ProfitWithInterviews.com

Want to Refer and Earn ?

Sign-up HERE or login if you’re an existing LWL affiliate:
http://www.lwlmedia.com/aff-login

We started out of the gate yesterday morning with excited abandon — unbridled enthusiasm for kicking off a training site that will:

>> Show anybody, regardless of experience, how to create profit-pulling QUALITY content through the power of conversation.

>> Give as many insider strategies and proven tips as possible (without giving away the farm) to as many people as want to KNOW how to work once and get paid over, and over, and over.

Yet, the rub is this:

Interview-driven products ONLY have viral, word-of-mouth pulling power if the “conversation” holds depth, energetic impact, and spontaneous revelation.

Listeners, in other words, want to walk away from the time they’ve spent “listening” with information that wasn’t rehearsed, recycled, or filled with fluff.

WHEN YOU DIRECT YOUR READERS TO HEATHER’S PRE-LAUNCH TRAINING SITE, I CAN GUARANTEE YOU THEY’LL LEARN…

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A quick note to let you know it’s Friday PayDay.

If you’re NEW to our centralized affiliate program, here’s how payout works:

>> If you have a balance that is over $200, we pay once a week (on Fridays).

* For the once-a-week to apply to you, you must be willing to be paid via PayPal, in lieu of a check.

>> If you have a balance that is less than $200, we pay out every other week (on Fridays).

Regardless of your balance, our pay cycle is just like ClickBank’s (you can expect a payment once every two weeks); however, we’re ALSO rewarding top producers by paying them once a week.

We’re BIG proponents of product-driven INTEGRATION here.

We know the more a publisher endorses something of ours, based off the merits of the product and how it syncs up with  the theme and niche of their site/newsletter/blog, etc., the more valuable the relationship on a long-term basis.

So, we’re giving a little something… something EXTRA — a WEEKLY payday — for our affiliates who continually produce sales, due to ongoing efforts.

There are many things you can do to make that work for you (i.e., an addition of a LWL-powered product in one of your customer autoresponders; thank you page links, etc).

Give me a call if you want to brainstorm and get creative.

“Where’s The Commission % Per Product?”

One of our new affiliates asked the above question, and it just dawned on us that we didn’t have that % displayed inside our ACP (Affiliate Control Panel).

Once logged into your ACP, read the heading titled “Commissions” for the instructions on where to find it.

NOTE: some of our products, like Renegade Growth Pak, are a BASE product with MULTIPLE upsell offers attached to it… so, the upsell product/memberships aren’t displayed as a listing inside your ACP, because they’re automatically tracked AFTER the initial base sale.

June 2nd – “Interviewing Unwrapped” Pre-Launch:

We still have some Sponsorship spots open.

And, if you want some exposure on our Pre-launch blog, be sure to add your “Voice” to our call-in lines.

Click Here to Read About It (affiliates only)…

Over the past weekend, Heather snuck away to her Secret “War Room” and whipped up a comphrehensive 23-page Product Synopsis for JV Partners.

It tells you, chapter-by-chapter, precisely the EXTREME value of her upcoming product and why it’s probably a perfect fit for your list. If you teach your customers and subscribers how to blog, how to podcast, how to do video marketing, how to create membership sites, how to do teleseminars, or how to create info-products, this product fits in perfectly because interviews are a natural way to use those tactics for excellent results.

Let’s go find Heather and see what she has to say:

If the embedded video above buffers — stops and starts — 
watch it via this page instead

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Login Here To Get The 23-page JV Partner Report

To see Barry d ownload it, watch this screencast:

From The Desk of:
Barry Goss

If you like passing on CONVERSATION (audio and transcript-based) that is revealing, deep, profound, and outside-the-box… our newly revamped RenegadeGrowthPak is the PERFECT product to promote.

Collectively, Heather and I have interviewed close to 250 teachers, coaches, and mentors over the past four years.  We filtered out the ones that we felt take a contrarian, critical-thinking, very DIRECT, accountability-driven approach to spiritual transformation, manifestation, and self-growth.

This product converts EXTREMELY well. It offers access to the AUDIOS of 3 flagship renegades and then offers ADD-ON items (upsell offers to additional renegades) AFTER the initial purchase.

If you’re an existing LWL Affiliate, click the link below to access the link that’ll give you COMPLETE DETAILS on this promotion, including four 10-minute videos that lay out the compelling benefits of endorsing this product.

If you haven’t signed up yet, just use the APPLY HERE link shown on the right hand side of this site.

We look forward to working with you as the weeks and months go by.

Click Here to Access the RGP Promotion page (affiliates only)…

From The Desk of:
Barry Goss

We’ll be with you next week about the release of two new very unique, highly-anticipated PHYSICAL products you can promote, assuming they make sense for any specific list or customer base you have.

Speaking of that, it’s rare, we’re finding, that affiliates are spending time segmenting what they do or do NOT send to people.  In excerpt #2 below, you’ll hear more about that.

First, the introduction:

In 2005, a world-class copywriter, a high-paid marketing consultant, and a Guerrilla Marketing teacher got together to discuss seven steps that, when and if implemented, would produce a seven-figure business.

The recordings of these calls are still much-talked-about in the world of Internet Marketing, and you can listen to TWO excerpts that we feel will CATAPULT your online business and affiliate commissions, due to a few tweaks in how you “think” about your subscribers.

Both these excerpts RELATE to the impromptu message Barry gave a few days ago on “Cause Marketing.”

POWERFUL EXCERPT #1: (10:08)

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POWERFUL EXCERPT #2: (6:57)

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If you’re an existing (approved) affiliate — you ARE one if you’ve been sent a WELCOME email and/or you can log in using the instructions on the next page — click below to gain ACCESS to the entire recordings.

Click Here to Access All The Recordings (affiliates only)…