The Case for “Cause Marketing”
Here’s a QUICK tip that’ll ensure you have stickiness (a unique relationship) with your readership:
If the embedded video above buffers — stops and starts —
watch it via this page instead
Here’s a QUICK tip that’ll ensure you have stickiness (a unique relationship) with your readership:
If the embedded video above buffers — stops and starts —
watch it via this page instead
For those of you who are NEW to our world — if you’re someone who just landed here wondering whether you should APPLY for our Preferred Affiliate Program, or you’re a newly-approved affiliate, you may be wondering a few things:
“What makes you tick?“
“What’s your game?“
“Why do you do what you do?“
“With a proliferation of marketers selling personal and business growth material, what makes yours different?“
Well, good questions, and they deserve some answers.
After all, these are the very questions we ask authors, mentors, teachers and coaches when we’re either consulting with them, or figuring out whether somebody fits into a product line (if you’re an approved affiliate with an account, you can log in to this site and see “Diving Deep Into Metaphysical Marketing” for DETAILS).
After 4 years of FOCUSING our efforts as researchers, investigative interviewers, and just flat out inquisitive explorers into topics (and teachers) around manifestation, conscious-living, metaphysical laws, human nature, spiritual-growth, etc, it’s safe to say we’ve seen a few things…
…Whether from a marketing standpoint, teaching standpoint, or seeker (user) standpoint, this industry isn’t any more immune to critical examination or standards of common-sense practice than any other. Meaning, we KNOW it shouldn’t be, and like all other aspects of life, there are always things that need to be said, but aren’t.
Yet, this won’t be a soap-box post about the “use” and “practice” of self-improvement material, as much as it will be just us being honest, open, and direct about the “business” and “marketing” side of our LWL (Life Without Limits) brand.
So, if you really want to know what sets the FOUNDATION of our products (the ones listed on the right side of this website ) — as in their reason for BE-ing — and you want to know WHERE our “marketing” values lie, read on….
Funny how these days, however, you’ve gotta clarify when you say “book”
So, yes, the word ‘real’ in the title of this post is the same as “PHYSICAL”!
One of the most anticipated “success” products we’ve been clamoring to release is a 198-page REAL book that gives the reader a treasure chest of unique perspectives and insight from 16 of the leading experts in the personal development field; internationally recognized authors, coaches, speakers and trainers.
Each brings a different perspective to the important subjects of success and happiness — things we aren’t taught in school — and each is committed to leading the reader to their own personal breakthroughs.
It’s fun to read and packed full of life-changing wisdom that appeals to people from all walks of life. No matter what the person’s circumstances, they’re sure to find the answers that will make a profound difference in their life.
The book, which we’ll release the name of shortly, packs countless powerful personal, business and spiritual tips on how to be successful (by the reader’s own definition) and happy, no matter what life throws their way.
So, how do you, as an affiliate, earn $40 by giving away this book?
Read on to find out…. ( If you’re ALREADY logged into this site, you can continue reading AFTER you click on the link below. If you need login instructions, they’ll be on the next page also. Not an affiliate yet ? Apply Here)
= = = =
Heather and I will be with you on Sunday April 5th about LWL-product related news and upcoming launches that are right around the corner… including, by the way, how to get access to the beta-version of an upcoming underground investment and opportunity site (RenegadeMoneyGuide.com) that we’ll be releasing soon. Until then, read on to learn how I discovered and watched one of today’s top copywriters go from a renegade college student in Boston (not fitting in at all, due to his background) to a thriving multi-millionaire…
Several people over the years — business folks and marketing enthusiasts we respect and know — have nut-shelled how to be a better writer:
“Simply,” they say, “become a better reader!“
Makes sense… we learn through repetition, through observation, and by modeling ourselves after a blend of people we want to emulate.
Just like a person CAN, without question, become a much better interviewer by becoming a better listener — listening to other interviewers as well as being inquisitively-curious about the person they’re talking to — we writers can sprinkle magic in other people’s lives when we learn to soak in the work of master wordsmiths!
“To learn to read is to light a fire; every syllable that is spelled out is a spark.” – Victor Hugo
When I first started out in business, I had an almost fanatical fascination for studying and dissecting the work of some of the most prolific copywriters — back in the early ’90s it was people like Sugarman, Nicholas, Carlton, and Williams (Roy of the Wizards of Ads brand).
And, no — Vitale wasn’t on the list, ONLY because, in some twist of funny fate*, I saw him more as a researcher and student of metaphysics.
* When first reading Spiritual Marketing, little did I know at the time that it would be the catalyst for mis-registering the domain of what I thought was the same name, and then calling Joe about it and asking for some tips on how to get things moving myself as a conversationalist around inner-world growth topics. Ahhhh, in 2004, the seeds of ManifestLife.com were born.
Now, let’s bring this full-circle:
What you’ll learn in today’s update:
>> Why a BIG opt-in list means squat if you’re not doing three essential things with it.
>> Meet two LWL contractors who help us grow our business. They can be available to you, on an “on call” basis too.
>> The $15,000 One-Click Upsell Module.
>> How our Graphics division can help you look gooooood, baaaaaaby !
——————————————–
Before we dive into this news update and training, here’s a memorable little acronym for M-O-N-E-Y that came across our desk recently:
M aximize your dreams
O rganize to overcome obstacles
N etwork to net worth
E njoy the moment
Y ield and abundance
So, let’s get right into it…
Our LWL (Life Without Limits) brand is all about doing the “right” kind of activity, not just any activity, to produce optimized RESULTS. Results that come about by operating in a way that makes things easy and fun for you while you’re doing it.
Then again, there’s something that sets the foundation for that too.
You’ve heard the old saying, “It’s not what you know, it’s who you know,” and probably the modern variant on it, “It’s not who you know, it’s who knows you.” We’re here to tell you it’s not that, either. A big address book or an even bigger fan base is worth next to nothing unless those people will do one thing: take action on your behalf.
It’s not your network itself that has value for you, it’s your ability to call your network into action.
Years ago, our friend and fellow info-publisher Marlon Sanders coined the phrase, “The money is in the list.”
You’ve heard that repeated so many times that you probably had no idea who said it first, and you may have even taken it as a gospel truth. After all, if you hear something enough, it usually becomes a part of your belief system (which is why affirmations, when done properly — with emotion attached to the words — can have some really profound effects).
Internet marketing was — and often still is — a game of “how big is your list?” Yes, just like kids play a sandbox game of “My dad’s bigger than your dad,” and boys grow up thinking that the size of their equipment is what’s important in the bedroom, and girls flock to plastic surgeons thinking bigger breasts will solve all their problems, many marketers are still under the impression that “bigger is better” when it comes to your opt-in list.
But you’ll always hear people in the know say, “It’s not about the size, it’s what you do with it that counts!“
And the same holds true, believe it or not, with your list.
A few years ago, Heather was hired to interview numerous list-building experts for a product called Opt-In List Confessions.
By that time, the landscape was starting to change. Gone were the days when only a few marketers were actively building subscriber lists, and those with 100,000 or a million followers were basically printing money at the push of a button by sending out a carefully crafted email.
What a time of sizzling change we’re in.
A unprecedented arena of certain confusion, anxiety, and uncertainty — picture it like this: it’s like 30,000 people entering the Dean Smith Center in North Carolina* with no individual tickets. Hey, no assigned tickets, who needs a seating chart?
Either that, or it’s like the Tarheels* are trying to compete on court, making moves from the same playbook that was written over and over by coaches and strategists with an identical mass-conscious mindset (i.e., repurposing, without question or critical examination, the same time-worn, trite, ho-hum techniques … er, just because it seems COOL to do).
* hey, March Madness is in full swing, and Barry likes college basketball analogies… so he looks for an excuse to use them in any way possible!
So, how do we know this?
What makes us the self-professed analysts of the human condition?
Why do we feel we’ve got our finger on the pulse of the market?
Simply because of this: