I got this video from Bob Burg, who eloquently points out that providing value (to customers) does NOT equal being taken advantage of.
BELOW the video, the link will take you to, how shall I say… a much more direct and raw version of this topic and it’ll also give you some views on why your customers aren’t always right.
First, check out the hilarious video:
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Now [ time to be SERIOUS] — if you’re a publisher, or someone who sells your own products, here’s a marketing lesson you need to listen to carefully…
We started out of the gate yesterday morning with excited abandon — unbridled enthusiasm for kicking off a training site that will:
>> Show anybody, regardless of experience, how to create profit-pulling QUALITY content through the power of conversation.
>> Give as many insider strategies and proven tips as possible (without giving away the farm) to as many people as want to KNOW how to work once and get paid over, and over, and over.
Yet, the rub is this:
Interview-driven products ONLY have viral, word-of-mouth pulling power if the “conversation” holds depth, energetic impact, and spontaneous revelation.
Listeners, in other words, want to walk away from the time they’ve spent “listening” with information that wasn’t rehearsed, recycled, or filled with fluff.
WHEN YOU DIRECT YOUR READERS TO HEATHER’S PRE-LAUNCH TRAINING SITE, I CAN GUARANTEE YOU THEY’LL LEARN…