>> Why a BIG opt-in list means squat if you’re not doing three essential things with it.

>> Meet two LWL contractors who help us grow our business. They can be available to you, on an “on call” basis too.

>> The $15,000 One-Click Upsell Module.

>> How our Graphics division can help you look gooooood, baaaaaaby !

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Before we dive into this news update and training, here’s a memorable little acronym for M-O-N-E-Y that came across our desk recently:

M aximize your dreams
O rganize to overcome obstacles
N etwork to net worth
E njoy the moment
Y ield and abundance

So, let’s get right into it…

Our LWL (Life Without Limits) brand is all about doing the “right” kind of activity, not just any activity, to produce optimized RESULTS. Results that come about by operating in a way that makes things easy and fun for you while you’re doing it.

Then again, there’s something that sets the foundation for that too.

You’ve heard the old saying, “It’s not what you know, it’s who you know,” and probably the modern variant on it, “It’s not who you know, it’s who knows you.” We’re here to tell you it’s not that, either. A big address book or an even bigger fan base is worth next to nothing unless those people will do one thing: take action on your behalf.

It’s not your network itself that has value for you, it’s your ability to call your network into action.

Years ago, our friend and fellow info-publisher Marlon Sanders coined the phrase, “The money is in the list.”

You’ve heard that repeated so many times that you probably had no idea who said it first, and you may have even taken it as a gospel truth. After all, if you hear something enough, it usually becomes a part of your belief system (which is why affirmations, when done properly — with emotion attached to the words — can have some really profound effects).

Internet marketing was — and often still is — a game of “how big is your list?” Yes, just like kids play a sandbox game of “My dad’s bigger than your dad,” and boys grow up thinking that the size of their equipment is what’s important in the bedroom, and girls flock to plastic surgeons thinking bigger breasts will solve all their problems, many marketers are still under the impression that “bigger is better” when it comes to your opt-in list.

But you’ll always hear people in the know say, “It’s not about the size, it’s what you do with it that counts!”

And the same holds true, believe it or not, with your list.

A few years ago, Heather was hired to interview numerous list-building experts for a product called Opt-In List Confessions.

By that time, the landscape was starting to change. Gone were the days when only a few marketers were actively building subscriber lists, and those with 100,000 or a million followers were basically printing money at the push of a button by sending out a carefully crafted email.

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