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Heather and I will be with you on Sunday April 5th about LWL-product related news and upcoming launches that are right around the corner… including, by the way, how to get access to the beta-version of an upcoming underground investment and opportunity site (RenegadeMoneyGuide.com) that we’ll be releasing soon. Until then, read on to learn how I discovered and watched one of today’s top copywriters go from a renegade college student in Boston (not fitting in at all, due to his background) to a thriving multi-millionaire…

Several people over the years — business folks and marketing enthusiasts we respect and know — have nut-shelled how to be a better writer:

“Simply,” they say, “become a better reader!“

Makes sense… we learn through repetition, through observation, and by modeling ourselves after a blend of people we want to emulate.

Just like a person CAN, without question, become a much better interviewer by becoming a better listener — listening to other interviewers as well as being inquisitively-curious about the person they’re talking to — we writers can sprinkle magic in other people’s lives when we learn to soak in the work of master wordsmiths!

“To learn to read is to light a fire; every syllable that is spelled out is a spark.” – Victor Hugo

When I first started out in business, I had an almost fanatical fascination for studying and dissecting the work of some of the most prolific copywriters — back in the early ’90s it was people like Sugarman, Nicholas, Carlton, and Williams (Roy of the Wizards of Ads brand).

And, no — Vitale wasn’t on the list, ONLY because, in some twist of funny fate*, I saw him more as a researcher and student of metaphysics.

* When first reading Spiritual Marketing, little did I know at the time that it would be the catalyst for mis-registering the domain of what I thought was the same name, and then calling Joe about it and asking for some tips on how to get things moving myself as a conversationalist around inner-world growth topics. Ahhhh, in 2004, the seeds of ManifestLife.com were born.

Now, let’s bring this full-circle:

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