Heather and I will be with you on Sunday April 5th about LWL-product related news and upcoming launches that are right around the corner… including, by the way, how to get access to the beta-version of an upcoming underground investment and opportunity site (RenegadeMoneyGuide.com) that we’ll be releasing soon. Until then, read on to learn how I discovered and watched one of today’s top copywriters go from a renegade college student in Boston (not fitting in at all, due to his background) to a thriving multi-millionaire…

Several people over the years — business folks and marketing enthusiasts we respect and know — have nut-shelled how to be a better writer:

“Simply,” they say, “become a better reader!”

Makes sense… we learn through repetition, through observation, and by modeling ourselves after a blend of people we want to emulate.

Just like a person CAN, without question, become a much better interviewer by becoming a better listener — listening to other interviewers as well as being inquisitively-curious about the person they’re talking to — we writers can sprinkle magic in other people’s lives when we learn to soak in the work of master wordsmiths!

“To learn to read is to light a fire; every syllable that is spelled out is a spark.” – Victor Hugo

When I first started out in business, I had an almost fanatical fascination for studying and dissecting the work of some of the most prolific copywriters — back in the early ’90s it was people like Sugarman, Nicholas, Carlton, and Williams (Roy of the Wizards of Ads brand).

And, no — Vitale wasn’t on the list, ONLY because, in some twist of funny fate*, I saw him more as a researcher and student of metaphysics.

* When first reading Spiritual Marketing, little did I know at the time that it would be the catalyst for mis-registering the domain of what I thought was the same name, and then calling Joe about it and asking for some tips on how to get things moving myself as a conversationalist around inner-world growth topics. Ahhhh, in 2004, the seeds of ManifestLife.com were born.

Now, let’s bring this full-circle:

Continued…

I’m standing in a parking lot in Virginia Beach, where I used to get my mail at MailBoxes Etc. (now The UPS Store), and my cell rings.

Strange, unrecognized number. I answer. The voice, the accent, the energy! “Who in the world,” I immediately mumbled to myself, “is mis-dialing my number?”

Well it wasn’t a stray caller. It was none other than the person Joe Vitale said he wanted to connect me with to collaborate on a project related to Spiritual Marketing.

At the time, Jo Han Mok was just getting off the ground as a salesman-in-print. We talked about everything imaginable as it related to “words” and “copywriting.” Yup, I couldn’t stop him from going on and on about his knowledge of human nature, page readability, how colors affect buying moods, psychological triggers, etc. You name it, if it was about using words to capture the attention of a prospect and then turn them into buyers, he knew a lot!

But I was still skeptical!

How could a guy who barely spoke English know so much?

Well, I would simply find out later — and I’m talking only several months later — that he would end up being the “hidden force” behind many multi-million dollar website launches. It was obvious that I was privy to seeing “unstoppable passion” in action!

That’s it!

His stubborn, nearly obsessive drive to succeed has gained him the respect of many, although some of it is grudging respect from his competitors. Forget starting with nothing — no talent, no skills, no foundational grasp of the English language growing up — this Singaporean is someone even the most seasoned copywriters now go to for projects.

When I promote somebody, 90% of the time it’s because a) I know somebody’s reason for being (I’ve spoken to them to KNOW their WHY for doing what they do) and/or b) I’ve used what they’re offering.

Both cases ring true for Jo Han, and the mug shot of me you see on his page for Recipe for Riches is a picture I gave him over 4 years ago. The picture may be antiquated, but the testimonial next to it isn’t!

If you have any notion at all about HOW “words” allow you to LEVERAGE your time and business profits in amazing ways (and I know you do), IMMEDIATELY get his $9.95 e-book.

It’s brillant and full of useful advice!- ( Click Here )

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