So, as promised a few days ago via my email broadcast (it’s linked here if you didn’t read it), I’m going to share with you how CAUSE MARKETING comes into play via social media.

First, it’s important to NOTE that my definition and description of “cause marketing” isn’t going to be the same as the standard, dry academic one you may be aware of:

“the type of marketing involving the cooperative efforts of a ‘for profit‘ business and a non-profit organization for mutual benefit.”

Nope… instead, what I’m talking about here is all about your REASON for communicating with one of your lists — your open statement of “here’s why this newsletter (or blog or list you’re asking people to join) exists.”

I can’t begin to tell you how many people online confuse “pitch marketing” with “endorsement teaching” (hell, sometimes I think some folks are trying to be the Billy Mays of Email).

Yeah, sure, I get it — I just made up the phrases above; yet, when you look at how the two words in “quotes” go together, you can begin to see the word play and WHY your readers  either run to OPEN your email or instantly CLOSE  it.

We’ve got some affiliates wondering WHY their conversions were LOW on our recent Interviewing Unwrapped promotion.

Yet, when I go to look at WHAT they’ve been saying to their readers in the recent past, and HOW they’ve been saying it, the commonalities between 4 to 5% sales conversions (which several affiliates achieved) and 1 to 2% conversions (which several affiliates achieved) are pretty clear.

The higher conversions come from lists where the writer, publisher, or marketer spends the majority of their time TEACHING WHAT THEY KNOW about a very narrow and niche-specific topic.

Let me ask you something:

If you create a landing page, or have an opt-in form on a blog, where the verbiage is all about how you’re going to teach “traffic techniques,” yet you pitch MORE THAN you teach, or you rarely give away your “traffic generation” knowledge, what d’ya think your subscribers are eventually going to do?

Uhmmm, let’s see: possibly wonder about your intentions, what your agenda is, and just who the hell you are?

Or, if you’re constantly pitching stuff that’s not really related to traffic-generation, what could be the ultimate backlash from the reader?

Let their fingers do the walking to the DELETE key?

Yup, probably.

Here’s the rub about all this:

I constantly see more and more UNFOCUSED pitches and canned endorsements about others’ products (including ours) — products that don’t sync up, resonate, or jive with the “marketer’s” list.

Whether it’s the need to be seen as one of the cool people who jumped on board a “buzz-filled” dated launch, or whether it’s just about fast cash, in the long run the shotgun strategy is going to do more harm to your business (hopefully that’s how you look at cultivating and nurturing a list of readers).

I do believe Dave Vallieres said it well when he said:

“A lot of online email newsletters are well nothing but sales machines — full of hype — or pure fiction. Here’s a fact: Of the 372 IM email newsletters I subscribe to, only 12 provide any kind of factual, un-biased advice or news about Internet marketing. I’m not making a judgment here, but those are the facts.”

And, of course, like Dave, I’m NOT slapping the verbal ruler at any LWL affiliate(s) in particular.

What I am saying, however, is this:

It doesn’t matter how spectacular, mediocre, or even bad a publisher’s sales page is (er, forget that — I know we need to present somebody with a proper offer and have compelling reasons to look at that offer); if you’re not open and clear with your list about what they should (and will) expect from you, it’s all a moot point.

If you’ve got a GENERAL “internet marketing” list and you’ve been explicit somewhere along the reader’s opt-in path about you being their advocate, their researcher, their investigator for QUALITY products… then, FIRE AWAY and strictly present them with offers.

Yet, do it with YOU behind the pitch. There’s a reason, by the way, I mentioned Billy Mays above.  He wasn’t the most-liked, most respected pitchman on T.V. just by chance.  He became famous and fabulously rich for one reason ONLY:

As his partner,  Anthony “Sully” Sullivan, said last night on the Discovery Channel’s tribute to Billy:

“He was the most authentic guy I know, only pitching products that he had a passion for. Everybody could see and feel how genuine he is on camera. It’s like he came alive in your living room.”

In other words, like Billy, if you are gonna “pitch” (sell your brains out), do it for all the RIGHT reasons — to serve your subscribers and customers by finding informational products that can make their life better, easier, happier, healthier, and more prosperous!

Now, as promised, here’s the excellent blog article about how someone with 2000 Twitter followers can be more powerful than a person with 25,000.

The article will give you two specific examples of how cause marketing (my version) endears YOU, your specific interest, hobby, or fascination, with readers who actually DO want to cheer you on and LOOK at you as their expert and advocate.

Talk soon… actually, I’ll talk to you tomorrow via a  QUICK video tour of some of our new “Affiliate Tools” associated with our product line-up.

LWL Worldwide Inc
Publisher, upcoming  ‘LWL Wealth Vault’ & ‘Renegade Money Guide’

* Amongst many other products that help
you think outside the box and live a
no-limit life.

Heather and I will be with you on Sunday April 5th about LWL-product related news and upcoming launches that are right around the corner… including, by the way, how to get access to the beta-version of an upcoming underground investment and opportunity site (RenegadeMoneyGuide.com) that we’ll be releasing soon. Until then, read on to learn how I discovered and watched one of today’s top copywriters go from a renegade college student in Boston (not fitting in at all, due to his background) to a thriving multi-millionaire…

Several people over the years — business folks and marketing enthusiasts we respect and know — have nut-shelled how to be a better writer:

“Simply,” they say, “become a better reader!”

Makes sense… we learn through repetition, through observation, and by modeling ourselves after a blend of people we want to emulate.

Just like a person CAN, without question, become a much better interviewer by becoming a better listener — listening to other interviewers as well as being inquisitively-curious about the person they’re talking to — we writers can sprinkle magic in other people’s lives when we learn to soak in the work of master wordsmiths!

“To learn to read is to light a fire; every syllable that is spelled out is a spark.” – Victor Hugo

When I first started out in business, I had an almost fanatical fascination for studying and dissecting the work of some of the most prolific copywriters — back in the early ’90s it was people like Sugarman, Nicholas, Carlton, and Williams (Roy of the Wizards of Ads brand).

And, no — Vitale wasn’t on the list, ONLY because, in some twist of funny fate*, I saw him more as a researcher and student of metaphysics.

* When first reading Spiritual Marketing, little did I know at the time that it would be the catalyst for mis-registering the domain of what I thought was the same name, and then calling Joe about it and asking for some tips on how to get things moving myself as a conversationalist around inner-world growth topics. Ahhhh, in 2004, the seeds of ManifestLife.com were born.

Now, let’s bring this full-circle:

Continued…

I’m standing in a parking lot in Virginia Beach, where I used to get my mail at MailBoxes Etc. (now The UPS Store), and my cell rings.

Strange, unrecognized number. I answer. The voice, the accent, the energy! “Who in the world,” I immediately mumbled to myself, “is mis-dialing my number?”

Well it wasn’t a stray caller. It was none other than the person Joe Vitale said he wanted to connect me with to collaborate on a project related to Spiritual Marketing.

At the time, Jo Han Mok was just getting off the ground as a salesman-in-print. We talked about everything imaginable as it related to “words” and “copywriting.” Yup, I couldn’t stop him from going on and on about his knowledge of human nature, page readability, how colors affect buying moods, psychological triggers, etc. You name it, if it was about using words to capture the attention of a prospect and then turn them into buyers, he knew a lot!

But I was still skeptical!

How could a guy who barely spoke English know so much?

Well, I would simply find out later — and I’m talking only several months later — that he would end up being the “hidden force” behind many multi-million dollar website launches. It was obvious that I was privy to seeing “unstoppable passion” in action!

That’s it!

His stubborn, nearly obsessive drive to succeed has gained him the respect of many, although some of it is grudging respect from his competitors. Forget starting with nothing — no talent, no skills, no foundational grasp of the English language growing up — this Singaporean is someone even the most seasoned copywriters now go to for projects.

When I promote somebody, 90% of the time it’s because a) I know somebody’s reason for being (I’ve spoken to them to KNOW their WHY for doing what they do) and/or b) I’ve used what they’re offering.

Both cases ring true for Jo Han, and the mug shot of me you see on his page for Recipe for Riches is a picture I gave him over 4 years ago. The picture may be antiquated, but the testimonial next to it isn’t!

If you have any notion at all about HOW “words” allow you to LEVERAGE your time and business profits in amazing ways (and I know you do), IMMEDIATELY get his $9.95 e-book.

It’s brillant and full of useful advice!- ( Click Here )

Your Partner in The Quest For
Living a Life Without Limits,