Diving Deep Into “Metaphysical Marketing”

What a time of sizzling change we’re in.

A unprecedented arena of certain confusion, anxiety, and uncertainty — picture it like this:  it’s like 30,000 people entering the Dean Smith Center in North Carolina* with no individual tickets.  Hey, no assigned tickets, who needs a seating chart?

Either that, or it’s like the Tarheels* are trying to compete on court, making moves from the same playbook that was written over and over by coaches and strategists with an identical mass-conscious mindset (i.e., repurposing, without question or critical examination, the same time-worn, trite, ho-hum techniques … er, just because it seems COOL to do).

* hey, March Madness is in full swing, and Barry likes college basketball analogies… so he looks for an excuse to use them in any way possible!

So, how do we know this?

What makes us the self-professed analysts of the human condition?

Why do we feel we’ve got our finger on the pulse of the market?

Simply because of this:

WE TALK TO PEOPLE! –  As in interactive, authentic, no BS, revealing conversation with subscribers, customers, affiliates, and, of course, people who have a platform to provide value through (yup, those would be the mentors we dance with on the phone at http://lwlwebcast.com — one a month this year, and many more last year. But, hey, our 5-month-old makes the slow-down all worth it

Some of the mentors we’ve gotten to know in a very close way, AFTER our initial interview or marketing venture, are indeed on the right track — they’re living congruent to what they teach, and they do NOT “need” to teach just because they’ve got their own deep-seated issues to work through.

They’re on their platform — whether via book, course, interview package, workshop, seminar series, etc. — because their “reason for BEing” syncs up with their values. They, in other words, don’t engage in the selling of themselves just because they THINK there’s a clamoring personal development market waiting on them.

Other mentors (and, yes, marketers — typically you don’t have the former label without the latter), not so much !

Like that overly-exuberant rookie basketball coach who thinks he’s providing his team virtuous value by calling plays from the same watered-down, time-worn playbook as those who went before him, there’s a proliferation of NEW teachers and metaphysical marketers popping up who are either: a) trying to provide their version of the same on-court move or b) teaching for all the wrong reasons.

Over the last several months, we’ve PRIVATELY consulted with several teachers/authors/coaches/marketers and, because of these close arrangements, have certainly learned a thing or  two about INTENTION — how it relates to focus, to unique  value, to common-sense business practice, to transparency… as in whether any or all these things are sitting on a solid foundation or a shaky foundation for the person who wants to take their product, ideas, or service to the market in a bigger way.

One consulting client we flat out told:

“Yeah, sure, you’ve got a nice little package here about the laws of success, and it comes from a place of gracious servitude, but truly, don’t you KNOW there are thousands of others out there who are providing the same surface-level stuff that the masses, like crack addicts, inhale to feel better about themselves? Are you really ready to dive into a market that expects attention over transformation? What you’re offering is like spoon-feeding people the very ‘fix’ that treats the symptoms and NOT the cause.”

Another we had to emblazon with this awareness (once aware, however, he got it):

“It’s clear, over the past year, you’ve been trying to mold WHO you are — your personality, your style, your agenda — around a group of people you want to take notice. Yeah, well, HayHouse may take notice, but it’ll still be superficial and watered-down from what you normally teach. Trying to measure up to the status quo, just because you feel you’ll be more accepted in the “mainstream”, is the equivalent of selling out. It happens with artists and musicians. Yet, you don’t need to let it happen to you. You don’t need to be endorsed by some stage-walking, high-gloss teacher to attract customers to your work.”

And then we had a mentor, who’s part of an upcoming package we’re releasing, say that he had decided to give up teaching personal development in favor of spiritual growth – like the two can’t go hand-in-hand as smoothly as chocolate and peanut butter (yeah, you know: “You got your peanut butter on my chocolate!” “Well, you got your chocolate in my peanut butter!”)

In fact, we find it hard to take the spiritual growth OUT of personal development, and vice versa. And we find it humorous when people try to put different aspects of the same whole into little compartmentalized boxes.

We’ll even go one step further and say that it’s hard to take the personal development out of business and marketing, and to take business out of personal development.

After all, we’re well-rounded humans on this planet — we’ve got physical, spiritual and mental aspects — and we need all three legs of that tripod to remain solidly balanced.

Ah, the tripod of life.

Life is part of a continual process of exploration with not just ourselves, but with “others” too.

And when you strip away all the fluff, hyperbole, and timid behind-the-computer communication, you’re only left with fresh, candid, uncensored conversation.

That basis is the root for nearly everything we do — and that’s because secrets are discovered, ideas are created, thoughts are provoked, and answers are revealed during the course of asking the right questions of the right people.

So whether you’re talking interview, candid discussion, or formal consultation, the art of conversation is what sows the seeds that the greatest a-ha moments spring from.

It’s truly where life is designed, folks, and without skipping a beat, it’s the very same reason you haven’t heard from us in awhile.

Heard from us, that is, in regards to WHERE we’re at with our own products, and what that means for you as an affiliate, supporter, and prospective JV partner.

Between consulting, dissolving a website operation that we orchestrated entirely last year (one that produced six figures in profits), remolding our LWL (Life Without Limits) brand, re-structuring some of our flagship products, and having fun with Konan (our baby boy), we’ve admittedly neglected the very same conversation, that we mentioned above, with you.

Feel free to call us anytime, about anything at all.

Just know, however, that when it comes to the business of selling “how to” personal-growth stuff, we’re all about substance, uniqueness, and ONLY promoting or endorsing information that “packs a punch” — the figurative “Wow, this is radically cool and paradigm-shifting” kind.

Don’t misread or misjudge that…

Yes, in the past, we have promoted and endorsed material that could very well appear to fall into the “me too” genre. It’s because we’ve been crystal-clearly aware of WHO is behind it, their reasons for being behind it, and how it gels or compliments what we’ve already offered to an existing subscriber or customer list.

As we told one affiliate recently:

“If we promote everything you create, every time you create it, or send a promotion to the same list every time you have some mega pricing promotion, what are we saying to that list?  Something like, “Hey, regardless of where you’re at in your life, just consume, consume, consume more learning.”

We don’t want to turn people into personal-growth gluttons; we just want them to move forward and achieve what they truly desire and deserve.

There are more people coming out with “Manifesting Secrets of the Ages” and “Personal Growth Breakthroughs Gone Wild” information than you can shake a stick at right now. And we’re acutely aware of why it’s happening. So we’ve taken a more “on alert” role with “will you interview me or promote my stuff?” invitations.

A Life Without Limits isn’t about soaking up EVERY spiritual growth or metaphysical book, CD, seminar, or interview when it becomes available.

Our LWL brand has never been about LOA, and our motto has never been: “Life 100% Filtered For Your Protection.” We’ve never stated that success (self-growth) is only derived from clamoring to the sunny side of spirituality.

Life involves more than analyzing yourself to death, or discussing the merits of gratitude, or constantly trying to hone your meditation and intuitive skills.

Life’s about politics, economics / wealth, travel, business, marketing, health, family, relationships and more, and the products you’ll soon be seeing from our camp will accommodate our well-rounded view of living.

We often tell our readers, customers, and simulcast listeners (when we’re in teaching mode) that if their Learning-to-Living ratio is too over-cooked (something like 3-to-1 or greater), they would benefit greatly by DOING a few things…

Like instead of being in some ever-circulating state of excessive personal analysis — a place where you’re too engrossed in what’s wrong with yourself, or how you could do things better, or why you don’t measure up, blah, blah, blah — train yourself to spend most of your time thinking about anything — your friends, your family, your business, your pets, your hobbies, your sports teams, charities, UFO’s, Big Foot, annnnnnnything… but, spend as little time as possible thinking about yourself.

But of course, the REVERSE is true if somebody spends too much time in “outer” activity (think of the over-worked executive). They would benefit by spending more time in contemplation, in self-study, in aspects of higher-learning.

As a marketer, it’ll pay off well if you can figure out where the majority of your subscribers / customers fit in on the balance beam of life.

To finish off this heart-felt / open email to you, here’s what summarizes our ideology for living.

When you strip away all the academic metaphysical / personal growth concepts, and some of the more overly-cryptic unusable spiritual philosophy, you end up with just two KEY human desires:

To DISCOVER!

To GET RESULTS!

When you think about it long enough, you’ll see how these two elements are as innate a part of our human fabric as “self-worth” is to prosperity (an analogy we know that everybody can relate to).

DISCOVERY (learning, listening, growing your internal wisdom, desiring things and experiences) by itself doesn’t get anybody anywhere, other than into information or knowledge overload.

Yet, when mixed with RESULTS (actually EXPERIENCING what we think, imagine, and say we’re going to do or have), we never get burnt out! (After all, there are only so many books, reports, videos and, yes, even interviews that we humans can read, watch, and listen to).

Deepak Chopra — the world’s leading and most recognized metaphysical guru and Holistic Doctor — said it better than we’ve ever heard.

He spoke to an audience of ambitious, prosperity-minded health consultants in a very passionate, but direct, way about WHY they’re doing what they’re doing… what their intent is for study, for self-exploration, for providing value to others.

And when he finished, he pretty much summed up, in the most eloquent and succinct way, everything that we have been trying to tell you that we stand for at LWL.

He said:

“In any endeavor, in any pursuit, in any quest, ask yourself three questions:

#1) Is it easy?

#2) Is it fun?

#3) Am I getting results?

If you can answer YES to all three, then you’re doing the right thing.”

Can you now see why life isn’t really that complicated when you don’t get lost in the details — when you just FOCUS on what really matters to your own happiness, your own odyssey, and believe wholeheartedly that you’re here to EXPERIENCE (get results from) whatever it is your heart desires?

Sometimes you may find there’s this Mary Poppins or Gandhi-like responsibility that hits your soul and fools you, in the most detrimental way, into thinking that you must do “big things” — like save or enlighten the world, or initiate change among many.

But REMEMBER: the best way to start that is to start with YOURSELF and those in your immediate circle of personal friendships and business partnerships. The more you can affect people’s lives directly around you, the more value, prosperity, and wellbeing you spark in a micro-transformational sort of way.

It’s phenomenally AMAZING what can happen when you start with yourself and just one other special person around you.

This is the SHIFT we’ve taken lately, as played out through PRIVATE consulting roles and through introspective, let’s-keep-this-all-real conversation with prospective and current content and business partners.

Yes, YOU too can effect change in the most amazing ways when you stand up for accountability, strength, boldness, risk-taking, and integrity within yourself and within those who you work and play with.

Stay tuned for some super NEWS and UPDATES soon, as we unveil our first MAJOR rolling launch (yup, something different) with a product that goes against nearly everything you’ve ever learned about spiritual growth. This is no-holds-barred, tell-it-like-it-is, in-your-face information that will cause people’s jaws to drop to the floor.

Filed under: Metaphysical

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