Self-Growth Products Minus The Pedigree (Part 1)

For those of you who are NEW to our world — if you’re someone who just landed here wondering whether you should APPLY for our Preferred Affiliate Program, or you’re a newly-approved affiliate, you may be wondering a few things:

“What makes you tick?“

“What’s your game?“

“Why do you do what you do?“

“With a proliferation of marketers selling personal and business growth material, what makes yours different?“

Well, good questions, and they deserve some answers.

After all, these are the very questions we ask authors, mentors, teachers and coaches when we’re either consulting with them, or figuring out whether somebody fits into a product line (if you’re an approved affiliate with an account, you can log in to this site and see “Diving Deep Into Metaphysical Marketing” for DETAILS).

After 4 years of FOCUSING our efforts as researchers, investigative interviewers, and just flat out inquisitive explorers into topics (and teachers) around manifestation, conscious-living, metaphysical laws, human nature, spiritual-growth, etc, it’s safe to say we’ve seen a few things…

…Whether from a marketing standpoint, teaching standpoint, or seeker (user) standpoint, this industry isn’t any more immune to critical examination or standards of common-sense practice than any other. Meaning, we KNOW it shouldn’t be, and like all other aspects of life, there are always things that need to be said, but aren’t.

Yet, this won’t be a soap-box post about the “use” and “practice” of self-improvement material, as much as it will be just us being honest, open, and direct about the “business” and “marketing” side of our LWL (Life Without Limits) brand.

So, if you really want to know what sets the FOUNDATION of our products (the ones listed on the right side of this website ) — as in their reason for BE-ing — and you want to know WHERE our “marketing” values lie, read on….

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As you should know by now, the world is moving away from fancy — from anything to do with glitz, glamor, over-indulged surface-level learning, spiritual fads or conspicuous consumption for unnecessary “things”.

In other words, people, as much as we just feel so powerful in using such a HUGE “generalization” (yes, that was intended to be facetious), are looking for ways to simplify, get to the heart of the matter, and experience LIVING.

“Spiritual self-study is worthless UNLESS you’re converting it into the PHYSICAL realm.” — us referencing The Scarecrow Syndrome

Yep, when you strip away all the academic metaphysical / personal growth concepts and some of the more overly-cryptic unusable spiritual philosophy and theories, you end up with just two KEY human desires:

To DISCOVER!

To GET RESULTS!

When you think about it long enough, these two elements are as innate a part of our human fabric as “self-worth” or “self-esteem” is to prosperity (thank you Dr. Joe Rubino for being a LEADER in this area).

DISCOVERY (learning, listening, growing your internal wisdom, desiring things and experiences) by itself doesn’t get anybody anywhere, other than in information or knowledge overload.

Yet, when mixed with RESULTS (actually EXPERIENCING what we think, imagine, and say we’re going to do or have), we never get burnt out! (After all, there are only so many books, reports, videos and, yes, even interviews* that we humans can read, watch, and listen to).

* More about “interviews” in Part 2 of this post, as it’s a key component to all our products… products, by the way that are being re-vamped, re-purposed, and re-positioned to match up with our brand and to be calibrated for today’s market.

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Things are always changing and, as an LWL affiliate / JV partner, we plan on giving you access to products and marketing angles that are unique, rooted in effecting change, assisting with results, and helping your readers flourish inwardly and outwardly.

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If we felt that transformation that sticks was just about going around re-packing superficial metaphysical “laws” or marketing the works of stage-walking “motivational” cheerleaders — teachers who specialize in telling the masses what they WANT to hear (the “instant gratification” crowd) — we’d without question have several “me-too” products ready for you to promote by now.

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Instead, we’re hard at work putting the final touches on some solid, grounded, no B.S., authentic, self-help material that people can sink their teeth (not just their head) into.

What sums up our version of a Life Without Limits?

Deepak Chopra — the world’s leading and most recognized metaphysical guru and Holistic Doctor — said it better than we’ve ever heard.

He spoke to an audience of ambitious, prosperity-minded health consultants in a very passionate, but direct, way about WHY they’re doing what they’re doing… what their intent is for study, for self-exploration, for providing value to others.

And when he finished, he pretty much summed up, in the most eloquent and succinct way, everything that Heather and I have been trying to tell you that we stand for at LWL.

He said:

“In any endeavor, in any pursuit, in any quest, ask yourself three questions:

#1) Is it Easy?

#2) Is it Fun?

#3) Am I Getting Results?

If you can answer YES to all three, then you’re doing the right thing.”

Can you now see why life isn’t really that complicated when you don’t get lost in the details — when you just FOCUS on what really matters to your own happiness, your own odyssey, and believe wholeheartedly that you’re here to EXPERIENCE (get results from) whatever it is your heart desires?

Sometimes we find there’s this Mary Poppins or Gandhi-like responsibility that hits people’s soul and fools them, in the most detrimental way, into thinking that they MUST* (like it’s their calling) do “big things” — like save or enlighten the world, or initiate change among many.

Ohhhhhh Virginia, *MUST is such a strong word; so, so much pressure. We, at least, prefer knowing it’s okay to WANT that calling, but it’s not a MUST for everybody working in this industry. We feel we’re NOT here to live under the “thumb” of fitting into structure, or into thinking we can help save the planet by being activists for lofty conscious ascension and global awareness movements.

We’re doing our BEST here, at LWL (Life Without Limits) Worldwide Inc., to ensure we only pass along things that don’t (or won’t) cause your readership to be in some ever-circulating state of excessive personal analysis — a place where they’re too engrossed in what’s wrong with themselves, or how they could do things better, or why they don’t measure up, blah, blah, blah!

Well, you get it… we’re all about presenting tools and avenues of growth that cause folks to come from a position of STRENGTH (gaining an edge), not a position of weakness.

We’re NOT here to ONLY cater to people who “need” a constant dose of feel-good self-growth information (as our forthcoming LWL Coaching Director would say: the equivalent of constantly needing to gulp down “spiritual Prozac”); we’re here to ALSO cater to the crowd that just WANTS it… movers, shakers, achievers, doers who want to gain an edge in life.

The former crowd is usually focused on constant lack and approval seeking (cheerleading) while the latter completely understands that self-improvement needs to be taken in moderation… they ensure the proper ration, and keep a balance between learning and living.

Yes, certain courses, teachers, methods, and instruction totally ATTRACT the former crowd that sees the material as “saving” them and pulling them up from a place that is below mediocrity. You know, that “lift me up from the gutter so I can finally fly… or at least walk” mentality.

We also recognize that some of the packages we’ll be releasing very well may attract this same crowd. It’s okay with us, as long as the customer who buys it understands it’s NOT going to be the magical cure  (or the next “hit” if they’re a junkie) for all that ails them.

Everything we do requires the consumer to use it, to work with it; to listen, to read, to examine, to apply, to be, to do, to have. It’s not just about “taking action”, that over-used self help catch-phrase of late; it’s about, again, DISCOVERING and then getting RESULTS.

And yes, we try to make it as FUN and EASY as possible during that process, but that doesn’t make it a panacea pill!

We don’t promise or guarantee magical “fixes”, and we despise it when other marketers do.

Like The Wizard of Oz so famously showed (even though it wasn’t the flagship moral), oftentimes it takes facing our greatest fears and uncovering our doubts, through a “journey of exploration”, BEFORE we can know our greatest strengths and abilities.

The products we’ll be releasing in a NEW and GRANDER way soon are designed to take the HYPE and visions of lollipops and show how they suck (pun intended!)

We’re NOT going to be the self-growth equivalent of glitzy, glamorous Glinda, the Good Witch of the North, saying, “I have these magic ruby slippers that will allow you to discover that you’ve had the power to get what you want all along… but you need to earn (or buy) the slippers before the truth comes out!”

Consequently, we’re not going to be like some of the glitzy, glamorous stage-walking hucksters who like to say, “we have these newly discovered (or forgotten) Universal Laws that will show you how spiritually enlightened you already are, but you need to earn (or buy) my program before the truth comes out!”

We understand that we are all “perfect” spiritually — but we don’t feel that gives us much of a boost physically. The inner world creates the outer world, and yet the outer world also affects the inner world. They go hand-in-hand, and that balance is what we promote in everything we do.

We feel that the journey is more important than the destination, as desirable as the destination might be, because once you get there, there’s another destination to reach. Every desirable destination becomes a comfort zone once it’s reached, whether that’s a promotion, a relationship, or elusive Nirvana-like enlightenment; none of it’s worth a rat’s ass without the DISCOVERY, and the GETTING RESULTS.

We’re here to learn, grow and develop !

In Part 2, we’ll shed  a little more light on HOW specially some of our upcoming product launches with help do precisely that.

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